Sunday, March 2, 2008

The Perfect Scent

Came across an article in the star introducing an interesting book about the process of making scents.the star

Basically the book touches on some of what goes on behind the scenes in the perfuming industry. The amount of work and attention to detail that goes into creating unique and imagination-capturing scents is absolutely incredible. Hence why I tend to really appreciate when brands keep creative control of their scents from conception to market.

A good example of this is CDG (comme des garcons) fragrance line. One of their latest offerings being Oduer 53 described as

"An abstract anti perfume. The latest technology is used to clone odours from inorganic materials. Smells never before used, with no precise name only abstract ideas."
NOTES: The freshness of oxygen, nail polish, flash of metal, cellulosic smell, pure air of the high mountains, sand dunes, fire energy, ultimate fusion, wash drying in the wind, burnt rubber, mineral intensity of carbon, flaming rock."

Get the book. here

and cdg oduer 53 (among other great CDG scents)

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